If you’ve ever heard anyone refer to position zero, it’ll be a rich result or another example of structured data. Don’t just add schema to your pages just because you can the pages have to be relevant otherwise, Google could consider this schema spam, and it may have the opposite effect from what you desired.
There are many different types of structured data that you can employ, but it is worth noting that not all of these can lead to rich results. Organic search results are no longer solely composed of the ten blue links on a page. This can be anything from the cooking time of your recipe, how much your top-selling product costs to purchase, or the salary band for your latest job vacancy. When you consider just how much data the likes of Google have to process, structured data explicitly clarifies what information you would like to convey. By using structured data, you can provide search engines with additional information to better understand the content and present it in different ways within search results. The various search engines created to help website owners and SEOs provide richer experiences from within search results.
#SURFACING FEATURED SNIPPETS FROM THE CODE#
Schema markup is a type of code also known as structured data, and we may use the two terms interchangeably here. This article will cover what schema markup is and its many benefits for SEO on your website. Have you ever wondered how some websites have star ratings in their search results or how some have a dropdown list of FAQs under them? That is due to something called schema markup.
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